Toby.grapples Media

You do the work. We make sure people see it.

We help businesses get more customers with social media.

Short-form video, strategy and ready-to-post delivery from one small team. For businesses that want customers, not just followers.

Book a call How we work

01 / Who it is for

Two examples, one goal: more enquiries.

Practice, business or personal brand: the formats differ, the idea is the same. Show what you do, the way people actually watch today, and make it easy to get in touch.

Businesses and personal brands

The goal
More customers, more reach, and a brand people recognise. That goes for a business as much as for people who are the brand themselves: fitness coaches, trainers, consultants, experts.
What we do
Content for your ICP, profile optimisation, research and a strategy session. Edited, subtitled and delivered ready to post.

Doctors and clinics

The goal
More enquiries from new patients, and a practice people already know before they walk in.
What we do
Content for your ICP, profile optimisation, research and a strategy session. Professional, within medical advertising guidelines, without patient data.
How we work with practices

02 / Why it works

Instagram Watch on Instagram
7.4M viewsWeigh-in day, from my own account
Instagram Watch on Instagram
3.2M viewsCompetition day, from my own account
Instagram Watch on Instagram
2.7M viewsHow to escape a headlock, from my own account
TikTok Watch on TikTok
31K viewsDr Kurosch Borhanian, client video

We don't guess what works. We test it.

@toby.grapples on Instagram

Every format goes through three steps with us: research on your audience, internal hook tests with several variants, A/B tests after posting. What remains is content that fits you and brings measurable enquiries. The millions of views on our own account prove that we understand attention. They are not the template for your profile.

  • 9.0Mviews in the last 30 days
  • 7.4Mviews from a single reel
  • 11Kfollowers on Instagram
Toby with his arm raised by the referee after a win
From the reel with 3.2M views

03 / How we work

Four steps from strategy to results.

  1. Strategy meeting

    We look at your practice or business, who you want to reach, and what should happen. From that comes your content plan.

  2. Shot list with a fixed filming date

    You get a shot list and a blocked date to film it. That turns the plan into a video instead of a good intention.

  3. We deliver everything ready to post

    Hooks, cuts, subtitles, captions and posting times. Every video arrives ready to post.

  4. Stats review and improve

    We go through the numbers together, see what works, and sharpen the next plan.

The team
  • TobyStrategy, your contact
  • JosteinStrategic editor, production

04 / Questions and answers

What we are often asked first.

Where are you, and who do you work for?

We are based in Vienna and work for clients across Austria, and remotely in other countries. For practices, businesses and personal brands, in German and English.

How does working together go?

In four steps: strategy meeting, shot list with a fixed filming date, we deliver everything ready to post, stats meeting and improve. How often and where we film depends on the package and on your goals. We set that together, always individually.

Which platforms?

All the usual ones: Instagram, TikTok, YouTube, LinkedIn and Facebook. Which of them matter for you is decided by your customers, not by the trend.

What does it cost?

Every offer is individual, because goals and scope differ from business to business. In a no-obligation first call, 15 minutes by video, we work out what makes sense for you. After that you get an offer.

Which languages do you work in?

German and English, in the collaboration as well as in the content.

What is different for medical practices?

Everything we produce for a practice is factual, approved by the practice and stays within the advertising guidelines. No patient data.

05 / Book a call

Pick a time that suits you.

A 15-minute video call, no strings attached. You tell me about your practice or business, I tell you honestly what social media can do for it.

  • No preparation needed
  • No price list, every offer is individual
  • You hear back with a plan, not a pitch

Prefer e-mail? Send an e-mail